IPL 4: SET Max fixes HD feed rate at Rs 10 Cr

SET MAX has fixed the high definition feed for upcoming IPL4, demanding Rs. 10 crore,SET MAX fixes HDD feed rate at Rs 10 crore for IPL 4 Sun Direct is the only DTH operator that has a deal with SET Max for HD feed as it signed a deal last year.

Till Monday evening, none of the other providers of direct to home (DTH) service, an alternative to cable TV, had signed a deal with SET Max for the high-definition feed. High-definition (HD) feeds offer better sound and picture quality when compared to normal feeds. Broadcast in HD is also free of advertisements. As per industry estimates, there are 2-2.5 lakh subscribers of HD feed in the country, of which 1 lakh were added during the just concluded World Cup.